As any of my profiles (Twitter, LinkedIn, etc.) will tell you, at my personal and professional core I am a storyteller. As such, I look for ideas and inspiration in a lot of places. This week I found it in Judith Newman’s New York Times account of her experience with a juice-based “cleanse” diet. Informative and hilarious, it struck me as a metaphor for legal social media marketing:
- A simple premise for achieving important, difficult objectives.
- Low barriers to entry.
- Celebrity adherents and preternaturally cheery partisans (who also happen to sell the simple stuff required).
- Options to spend as much or as little as you choose, uncorrelated with probability of success.
- More effort, discomfort and discomfiture than anticipated.
- Combines sound, verifiable claims with outlandish, wishful ones.
Music business and technology blog Hypebot discussed the findings of a new report that found a brand’s Twitter followers were twice as likely as Facebookers who “liked” them to say they might make a purchase. In other words, you might have fewer Twitter followers than Facebook friends, but your tweeps could be more valuable.
Finally, today while researching a future post on the anatomy of successful niche practices — in this case, biking law — I came across an item about a 4-year-old-girl being sued for negligence in the death of an 87-year-old woman the child ran into with a bike. Several questions came to mind:
- Is there any way to sue a child without appearing despicable?
- How does one find a firm that will take such a suit?
- What do such cases do for the personal/professional brand of the plaintiff attorney/firm?
Shatterbox 